20 Apr 2009

Glad you asked. The simple answer is I'm back to help.

We all remember the novelty of typing in a question to ask the butler and then excitedly clicking the search button, awaiting the answer. Most of us should remember the ad campaign with the question 'Jeeves, am I in love?' but it seems after a spell on the sidelines, a rebranded, remodelled and revitalised Jeeves is back on our web pages, ask.com states

'I popped out three years ago to travel the world in a quest for knowledge and I've returned to Blighty armed with answers. During my sojourn research showed the public wanted me back, which I found jolly touching. And in that time the engineers toiled hard to make the site look better, work harder and be more personal...just like yours truly! I realise the questions are different now. Back in 2006 you wanted to know about spending money, now you want to know about saving it. That's why I've teamed up with TV's moneysaving expert Jasmine Birtles to bring you ten ways to save money, if I may. And don't forget to pop back and see me on the site throughout this week, I have some terrific prizes to give away!'

So it seems three years away has allowed Ask to rethink their little character and what he can bring to us now engines such as Google dominate the market. Having had a brief look at the rebranded setup, I still struggle to see where he will fit into today's battleground of search engines. One little touch I think could strike a chord is the 'question of the day' which, as would suggest, states the most popular questions typed into Jeeves - an interesting look into what's on our minds. Ask also seem to have used Google's model of suggested search phrases when you begin to type, image and video searches.

The real challenge for Jeeves II and Ask though has to be 'Is Google too far in front for such a novelty as Ask Jeeves to be able to survive today?'. The irony is for me to find the Ask Jeeves website, as most will, I searched for it through Google..

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