Letting the 2.0 battle Commerce

Web 2.0 yet to be fully embraced by the UK's leading retailers.

A recent study by dotCommerce has found that some of the biggest UK based retailers are still behind in offering 2.0 content and brand loyalty features to attract repeat business and engage the customer.

Simon Bird, Technical Director at dotCommerce: "With competition for every consumer pound at an all time high, it's more important than ever for retailers to engage with visitors to their sites.

"It is also important to recognise the role that ecommerce sites can play in encouraging shoppers to sign-up for other marketing and promotional efforts, such as email marketing or loyalty schemes.

"This allows the retailer to begin building long-term relationships with consumers and maximising revenue from their existing base."

Any such features to keep the customer coming back will surely add significant value to a site currently lacking in that department.

Turning back to 2.0, the ability for free flowing information that social media allows i.e. the potential for both good and bad comments made public about a company is putting off some of the bigger players.

If you can get it right, it can really add value to your business. If done wrong though, social media can potentially damage a brand's image.

The likes of video however can really add another dimension and lift the brand off the screen.

..he who dares wins!