Ben & Jerry's upside down on facebook

The ice cream maker has created a new app for Facebook that allows users to send upside down messages to one another. Once the app is installed, messages can be created on or offline and then sent across social networks.

Facebook announced its 200 millionth user in April and many brands are continually trying to tap into that market with the creation of fan pages, addictive applications and unique content.

The app has been created in line with the US release of 'Flipped Out Sundaes' designed to be eaten upside down!

The widget is available on Ben & Jerry's Flipped Out Facebook page.

See for yourself here.

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