Have you personally or within a company ever felt the need for a Tweet to be just that little bit more human, well, read on..There is a tool that can help to identify individuals within an organisation by managing Twitter operations from a web based application, called CoTweet.
CoTweet has been adopted by a range of businesses from the very small to the likes of Ford, Microsoft and Coca-Cola. CoTweet is in beta and free to use at the moment, but may come with a charge in the future.
The application uses a system that allows up to six Twitter accounts to be managed simultaneously. Members of staff can be added as users and individually reply to Tweets with a personal tag at the end. An unlimited number of staff can be added to the application and can be ‘on duty’ at any one time.
When a Tweet comes in, whoever is on duty can assign that message to the relevant member of staff to then respond. That member of staff will then receive an email to alert them that they have a Tweet to respond to. This system is effective as questions or requests will always be channelled to the correct person and should not go unanswered in the process.
As each member of staff can generate their own tag to appear at the end of each Tweet they post, customers will know who they are dealing with. Ford use the ^ symbol and initials to differentiate members of staff, for example,
‘@autoconomy I know you are a rwd lover, but that car hopefully will change your mind. Let me know when you are ready to buy. ^mhs’
They then have a section on the profile page explaining who is attached to which tag, for example, @MSchirmerFord, global vehicles comms (^MHS).
I really like this app, it's basically a management tool for your Twitter operations.
Have a go yourself here.
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