Numbers of mobile TV users this year are said to reach 54 million, although the technology has been a little slow off the mark domestically speaking.
A report by In-Stat predicts that by 2013 the global reach of mobile TV could be as much as 300 million.
The reports shows that the average user watches at least three times a week, with a further 20 per cent watching on a daily basis.
In Japan and Korea, this technology is really taking off with users spending well over an hour on the services. Having seen the surprisingly good picture quality also, you can see why its a hit.
So, can mobile TV catch on here in the UK? Well, with the likes of Sky and Channel 4 showing the faith and allocating resources, why not?
A recent study from Screen Digest reckons that mobile TV will overtake games and music in becoming the most popular mobile application, generating over three billion pounds of revenue by 2011.
The advances in smartphones may well help this with manufacturers trying to create the perfect hand held device for all of today's needs.
Once again, we're playing catch up with Asia on this one.
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