Zugara releases augmented reality game

Interactive agency Zugara has released an augmented reality game using webcams called Cannonballz.

'Cannonballz is the first ever Augmented Reality game using ZugMo Motion Capture Technology, Flash and Facebook to make both you and your friends the stars of the game. Think fast and move faster as you dodge pirate cannonballs while saving your Facebook friends to become a legend on the leaderboard.'

Is this the first casual game using AR?

It's certainly a step forward for AR, users can engage with elements integrated within the display all done through gesture recognition. You can upload your score onto your facebook page or share the game with friends.

So social media integration of this form could be the future for brand engagement. With marketers looking for the next buzz after web 2.0, could this engagement with audience be that next step we are looking to try to anticipate?

Cameras at the ready! See what you think, try it out here.