Audi uses facebook to reach out to designers

Audi are using their Facebook fan page to ask for ideas on their cars of the future.

The German car company has asked its 300,000 members what features they would like to see on a car in 2030. The move is part of a competition at the Los Angeles Car Show challenging manufacturers to produce more youth orientated cars.

Video content shows the designers at work and encourages participation. Questions such as 'How will your car play a role in keeping you connected to your digital world in the future?' call the user to action.

It seems as though Audi are using feedback to help shape their future direction in terms of car design. An Audi spokesman uses words such as 'critical' to show just how much importance it places on user feedback.

Brad Stertz, spokesman for Audi of America,

"We wanted to show our Facebook fans that we're committed to creating automobiles that fit our changing lifestyles and having this conversation with them is a critical part of that process,"