Yep, they've done it again, Facebook has implemented the @ symbol tagging into its offering converting a novel Twitter idea into something like their own.
Facebook's 250 million users are now able to include friends or connections into 'whats on your mind' posts via the @ symbol.
Once the @ symbol is entered into the share box, as you begin to type out a name, a list drops down enabling you to select one of your Facebook friends.
This new inclusion by Facebook could have important implications for marketeers and finally help to tap into the mindsets of the millions of users.
Perhaps now the vast market research channel can be monitored for keyword tagging when users share posts amongst each other. Brand terms and tagged phrases will be recorded so you can measure reach and coverage that a brand, phrase or product is getting.
..and if that wasn't enough to suggest that Facebook wants to swifty copy the successful Twitter model..
Facebook Lite, a stripped down version of Facebook minus the apps and other rich media content is now available in India and the US and launching in the UK shortly.
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