Have Pepsi crossed the proverbial line?

An app for the iPhone created by Pepsi has outraged certain consumers as is categorises women and 'helps guys score'.

Many women have branded the app both "ridiculously offensive" and "stereotyping." The AMP app also has created its own hash tag on Twitter, "#pepsifail".

The app is based on the AMP energy drink with the slogan 'Amp up before you score'. It's aimed at young men providing them with different chat-up lines for different types of women.

Girls are divided into 24 categories from the likes of rebound girl and tree hugger to princess. The app offers information on what each type of girl in that category could be interested in and a series of chat-up lines that are likely to work.

Advice for guys hitting on the political girl for example includes, "If she's bi-partisan, you might be able to pull off a threesome."

Once successful, the man is encouraged to share the triumph with friends across different social media and email, entering in name, date and any other details they remember - 'You got it? Flaunt it. Keep your buddies in the loop on email', suggests the app.

A bit of fun or does it offend?

Negative comments received by Pepsi has forced them, on Twitter, to make a formal apology for offence it may have caused,

"Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it's in bad taste & appreciate your feedback,"

The app remains in the store.

Interesting that the app was released targeting males without consideration that with Pepsi's strong social media presence, surely any backlash will be felt publicly.

Pepsi seem to have felt the wrath of social media.

Perhaps a lesson learned? Or perhaps a perfect opportunity for a guy app aimed at girls to restore harmony..