Rupert Murdoch and walling his content

Rupert Murdoch is applying a dated model to a boundryless, modern world. The internet has taken content, that anyone can produce annonymously, and allowed limitless distribution, within the right circles.

Walling content is not something that sits particularly well in the online world. The best blogs, news sites and channels are boundryless to allow the free flow of those wanting to consume it. Only then can the most influential and active consumers move information on through networks spreading the word.

The danger of walling your content is that it goes no further than the loyal few who are willing to pay for it. Don’t limit those who can see it, pay the search engines and referrers to get more to see it.