Numbers of mobile TV users this year are said to reach 54 million, although the technology has been a little slow off the mark domestically speaking.
A report by In-Stat predicts that by 2013 the global reach of mobile TV could be as much as 300 million.
The reports shows that the average user watches at least three times a week, with a further 20 per cent watching on a daily basis.
In Japan and Korea, this technology is really taking off with users spending well over an hour on the services. Having seen the surprisingly good picture quality also, you can see why its a hit.
So, can mobile TV catch on here in the UK? Well, with the likes of Sky and Channel 4 showing the faith and allocating resources, why not?
A recent study from Screen Digest reckons that mobile TV will overtake games and music in becoming the most popular mobile application, generating over three billion pounds of revenue by 2011.
The advances in smartphones may well help this with manufacturers trying to create the perfect hand held device for all of today's needs.
Once again, we're playing catch up with Asia on this one.
Interactive agency Zugara has released an augmented reality game using webcams called Cannonballz.'Cannonballz is the first ever Augmented Reality game using ZugMo Motion Capture Technology, Flash and Facebook to make both you and your friends the stars of the game. Think fast and move faster as you dodge pirate cannonballs while saving your Facebook friends to become a legend on the leaderboard.'
Is this the first casual game using AR?
It's certainly a step forward for AR, users can engage with elements integrated within the display all done through gesture recognition. You can upload your score onto your facebook page or share the game with friends.
So social media integration of this form could be the future for brand engagement. With marketers looking for the next buzz after web 2.0, could this engagement with audience be that next step we are looking to try to anticipate?
Cameras at the ready! See what you think, try it out here.
The ice cream maker has created a new app for Facebook that allows users to send upside down messages to one another. Once the app is installed, messages can be created on or offline and then sent across social networks. Facebook announced its 200 millionth user in April and many brands are continually trying to tap into that market with the creation of fan pages, addictive applications and unique content.
The app has been created in line with the US release of 'Flipped Out Sundaes' designed to be eaten upside down!
The widget is available on Ben & Jerry's Flipped Out Facebook page.
See for yourself here.
Have you personally or within a company ever felt the need for a Tweet to be just that little bit more human, well, read on..There is a tool that can help to identify individuals within an organisation by managing Twitter operations from a web based application, called CoTweet.
CoTweet has been adopted by a range of businesses from the very small to the likes of Ford, Microsoft and Coca-Cola. CoTweet is in beta and free to use at the moment, but may come with a charge in the future.
The application uses a system that allows up to six Twitter accounts to be managed simultaneously. Members of staff can be added as users and individually reply to Tweets with a personal tag at the end. An unlimited number of staff can be added to the application and can be ‘on duty’ at any one time.
When a Tweet comes in, whoever is on duty can assign that message to the relevant member of staff to then respond. That member of staff will then receive an email to alert them that they have a Tweet to respond to. This system is effective as questions or requests will always be channelled to the correct person and should not go unanswered in the process.
As each member of staff can generate their own tag to appear at the end of each Tweet they post, customers will know who they are dealing with. Ford use the ^ symbol and initials to differentiate members of staff, for example,
‘@autoconomy I know you are a rwd lover, but that car hopefully will change your mind. Let me know when you are ready to buy. ^mhs’
They then have a section on the profile page explaining who is attached to which tag, for example, @MSchirmerFord, global vehicles comms (^MHS).
I really like this app, it's basically a management tool for your Twitter operations.
Have a go yourself here.
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