
eBay has launched
The Inside Source a site written by fashion followers to attract higher end shoppers and deliver the leading trends.
eBay wants to change the ‘second hand goods’ perception that the online auctioneer carries.
The website is aimed at the sophisticated shopper who regularly uses eBay but may not be aware of the full range of what’s on offer.
The site will draw from the wealth of trend data eBay has to deliver currently hot fashions and buying preferences. The Inside Source offers you data such as the most watched items on eBay and the most searched for items on eBay. Readers can interact via comments and Facebook connect.
Various writers in categories such as tech, fashion, home & garden and pop culture blog their slant on the latest and hotest products around; helping to increase awareness of different ranges.
I think this is a good move from eBay offering more to the consumer, and appearing more authoritative within their niche. If we take into account how many people are making purchases from eBay then the site seems to make sense – to comment on their purchasing decisions makes for good content and getting industry experts to write for the site should merge well into a useful resource.