With the announcement in the last few days that Facebook has implemented yet another inspirational feature from Twitter, how do they both currently position themselves in our connected society and can they continue to coexist?
With over 350 million users worldwide Facebook has always strived to be more than just a communication exchange service:
1. They want to connect us all together to allow the flow of information between peers to be instant and near effortless.
2. Your personal online brand is as visible as you want it to be, allowing as much or as little information about yourself to reach as many friends or Google bots as you wish.
3. You can fashion a certain personality appearance and ultimately dictate how you come across to others – a powerful ability!
What Twitter gives us though is that real time access to information that would otherwise be slowed down or held back in reaching us. Twitter can sail above governments and media networks bringing us a feel for life, now, ‘on the street’. Many brands have a Twitter presence to hopefully reassure, communicate and engage with their customers – it’s not necessarily the release of information, more the involvement in a conversation that shows the brand cares, is interested and at the forefront of their industry.
This ‘brand land’ environment will keep Twitter breathing strongly into the future, offering a unique place and ultimately a different proposition to Facebook - Twitter will increasingly become brand land with more and more emphasis on it being the place to measure how brands are being received. Facebook will continue to play a major role in connecting peers, building relationships and the management of you own personal brand.
Facebook hopes to increase its longevity by implementing those Twitter features that are proven to work, and rolling them out to the masses – all this retweeting, real time status updating and @ referencing is the language of real time, and Facebook now, more than ever, is desperate to speak it.
Keep Facetweeting!
Posts
